For years, the Akta platform has given customers a true “glass to glass” view of every stream they deliver, from the moment content leaves the source to the moment it lands on a viewer’s screen. That visibility has always been a differentiator. But visibility alone doesn’t move revenue. What you do with it does.
That’s where AI changes the game.
From Seeing to Understanding
Traditional video analytics is great at telling you what happened. Dashboards show you the buffering ratios, the fill rates, the concurrent viewers. But the harder questions still fall on your team:
- Why did CPMs dip on Tuesday evening?
- Which network is quietly underdelivering against its commitments?
- Is this a content problem, an ad-stack problem, or a delivery problem?
Answering them used to mean exporting data, cross-referencing reports, and hoping the right analyst was available. Akta’s AI layer does that work continuously, correlating signals across the entire delivery chain to surface the why behind the numbers.
Yield, CPMs, and Network Performance, Actively Managed
With AI analyzing every stream end to end, Akta helps you:
Manage yield more effectively. By connecting playback quality, audience behavior, and ad delivery data, the platform identifies where inventory is going unsold or underpriced, and where it can be optimized.
Increase CPMs. Better data on audience engagement and viewing quality strengthens your case with advertisers and helps you package and price inventory with confidence.
Pinpoint over- and underperforming networks. Instead of discovering a problem in next month’s report, you see exactly which network, where, and when performance diverged from expectations.
Take corrective action. Insight is only valuable if it leads somewhere. Akta doesn’t stop at flagging an issue; it points you toward the fix.
Charts Are Powerful. Conversation Is Better.
A beautiful visual suite of charts and graphs is still one of the most effective tools an organization can have, and Akta’s remains best in class. But dashboards have a limitation: someone has to know which chart to open, which filter to apply, and how to interpret what they see.
Now imagine skipping all of that. Imagine simply asking.
“Which networks underperformed on fill rate last week?”
“Show me CPM trends for sports content on mobile this quarter.”
“Why did buffering spike in the Southeast yesterday at 8 PM?”
That’s exactly what Akta now offers: a conversational, AI-powered analytics experience, the same natural, chat-style interaction you’ve come to expect from tools like Claude or ChatGPT, built directly on top of your own streaming data.
Analytics for Everyone, Not Just Analysts
This is the real shift. When data requires specialized tools and training, insight stays concentrated in a handful of people. When anyone can ask a question in plain language, it spreads across the organization:
- Ad ops can check yield performance without waiting on a report.
- Executives can get a straight answer before walking into a meeting.
- Engineering and NOC teams can trace a delivery issue to its root cause in seconds.
- Sales and partnerships can pull the proof points they need for the next advertiser conversation.
Same platform, same trusted data, and a much lower barrier to using it.
Self-Healing and Prescriptive Action
Answers are valuable. Actions are better.
Akta’s AI doesn’t just describe a problem; it recommends what to do about it. Where appropriate, the platform supports self-healing capabilities that address issues automatically, and it offers prescriptive guidance when a human decision is the right call. Spotted a failing path or a degraded network connection? Akta can help resolve it before your audience, or your advertisers, ever notice.
The result is a shift from reactive monitoring to proactive operations: fewer fire drills, faster resolution, and more revenue protected.
The Bottom Line
Video analytics has always been about turning streams of data into better decisions. With AI, Akta makes that faster, more accessible, and more actionable than ever: smarter yield management, stronger CPMs, clear visibility into network performance, and a conversational interface that puts answers in everyone’s hands.
The data was always there. Now you can simply ask it what it knows.