We are big believers in artificial intelligence (AI) and the power of its potential, specifically in video workflows. So very soon, we’ll be excite to unveil some of the most powerful new features ever added to the Akta platform:
AI-driven universal data querying.
This new capability enables you to ask AI any question about any data your organization holds — no matter how obscure, complex, unstructured, or massive — and instantly receive:
- Direct answers grounded in your data
- Assembled prescriptive actions tailored to your use case
- Deeper analysis and optional next steps based on what the system discovers
It’s more than search.
It’s more than automation.
This is the beginning of AI serving as a framework for every feature across the Akta platform.
A Universal Query Layer for Everything You Own
Modern media organizations, sports leagues, and broadcasters sit on mountains of data:
game logs, asset metadata, content schedules, distribution records, historical footage, real-time analytics, rights and clearance documentation, performance charts, audience insights, and thousands of hours of video.
Traditionally, extracting some sort meaning from all of this required:
- specialized roles
- technical knowledge
- cross-team coordination
- time—usually a lot of it
With Akta’s new AI Query Engine, those barriers disappear.
You can now ask the system questions like:
- “Show me every segment from the past four seasons where Player X made a defensive impact play, and summarize trends.”
- “Which channels underperformed last month, and what changes should I make?”
- “Pull all clips that match this narrative arc and recommend a cutdown strategy.”
- “Analyze metadata exceptions across our video library and propose fixes.”
Seconds later, the AI responds with clear results, suggested actions, and further paths to explore.
This is what data intelligence looks like when friction is removed. This is Akta. AI First.
Prescriptive Actions—Built In
Getting an answer is good.
Getting the right next step is transformative.
Akta’s AI doesn’t stop at summarizing or pointing out insights.
It automatically generates prescriptive actions, such as:
- Editing recommendations
- Programming adjustments
- Highlight compilation prompts
- Distribution optimizations
- Workflow automation suggestions
- Audience targeting refinements
- Metadata cleanup instructions
Your teams no longer need to wonder what to do next.
The platform becomes your strategist.
AI as the Underlying Framework for the Entire Akta Platform
This new functionality is more than an upgrade — it marks a strategic shift.
AI now underpins every feature within the Akta ecosystem.
What that means in practice:
- Every video asset becomes fully searchable, understood, and actionable.
- Every workflow becomes intelligent.
- Every interaction becomes faster and more contextual.
- Every user—no matter their technical level—gets expert-level results.
Instead of AI being a bolt-on capability, it becomes the foundation of how broadcasters, media companies, and sports leagues interact with their content.
This architecture turns Akta into a true next-generation media operations platform.
A Force Multiplier for Broadcasters, Media Companies & Sports Leagues
The impact on day-to-day operations is enormous.
Tasks that once took full teams, specialized analysts, or hours of research can now be completed instantly:
For broadcasters
- Build highlight packages in seconds
- Auto-identify storylines, moments, or trends
- Predict programming outcomes
- Optimize your entire channel lineup dynamically
For sports leagues
- Surface deep contextual insights hidden in decades of footage
- Assist coaches, commentators, and content teams at once
- Automate compilation of player profiles or performance packages
- Manage massive archives without human bottlenecks
For media companies
- Streamline content operations
- Auto-generate distribution strategies
- Clean and enrich metadata at scale
- Discover new monetization opportunities
AI becomes the assistant, researcher, editor, analyst, and strategist — all at once.
Additional Benefits to the Akta Platform
Beyond the marquee features, Akta’s new AI foundation brings a wave of additional advantages:
- Massively reduced operational overhead
No more siloed teams performing repetitive or manual analysis work. - Higher content velocity
Campaigns, programming plans, cutdowns, recaps, and highlight reels can be produced at unprecedented speed. - Better audience engagement
With AI-guided insights, content can be tailored more precisely to audience behavior and segmentation. - Cleaner, richer, more valuable archives
AI continuously enriches metadata, identifies anomalies, and improves content discoverability. - Consistent quality across all output
AI-guided processes ensure standardization and editorial consistency at scale. - Future-proof infrastructure
As new data sources, formats, or workflows emerge, the AI layer adapts without teams needing to re-engineer their environment.
In other words: Akta doesn’t just get smarter — it helps you and your organization get smarter.
The Future: AI as Your Creative, Operational & Strategic Core
This update is just the beginning.
By turning AI into a universal query layer and embedding it throughout the entire platform, Akta is helping media organizations redefine what’s possible with their content and data.
Whether you oversee a broadcast network, run a college media department, manage a league’s asset library, or operate a digital content ecosystem, this new AI capability gives you:
- Instant knowledge
- Actionable intelligence
- Operational clarity
- Creative empowerment
All with a single query. Let’s talk more about how AI can help supercharge your video today.