Akta Announces Support for Roku Advertising Framework through Server Side Ad Insertion

News, Press Releases

Akta, the complete OTT/TV Everywhere platform, announces support for the Roku devices and Roku advertising framework.

Support for Roku

Akta now seamlessly supports Roku Operating System with frame-accurate server-side DAI stitched stream capabilities in a fashion compatible with the Roku Advertising Framework (RAF). This feature enables OTT service providers to better monetize their offerings across the full range of connected devices with customized ads targeted to audiences using location or other demographics. Server side ad stitching fully supports the Roku Advertising Framework as of Q4, 2022.

Live and Video-on-Demand

The feature is available for not only live streams (broadcast live and FAST channels), but also video on demand files. Monetization works seamlessly with the DRM capabilities where the ad files stitched content is fully protected using Widevine DRM Encryption.

Complete Implementation

The feature is fully implemented in the sense that it supports (i) Frequency capping and targeting requirements, (ii)  Nielsen Digital Ad Ratings requirements, (iii) Roku  User agent requirements, and (iv) Roku Uniform ad experience requirements.

About Akta:

Akta is the most efficient and complete platform to power the TV Everywhere and OTT offerings for broadcasters and media companies, for both live and video-on-demand. Since its industry-leading turnkey technology streamlines video ingest to playback, Akta can uniquely guarantee the highest-quality and most-efficient delivery of the right content and advertising on all devices. Customers include CBS Viacom, Nexstar, Fox TV Stations, Discovery Latam, NFL and Televisa Univision.